Plan, run and measure social media marketing that grows real organisations. Understand how social media changed marketing and the South African platform landscape, listen to conversations, work with algorithms and set SMART goals.
Everything included
Start learning today — no card, no commitment.
Every lesson is presented by a GoalVow digital human.
Rehearse each module's skills in a realistic workplace — desktop 3D or WebXR.
Course outcomes
Explain how social media has changed marketing and analyse the South African social media landscape
Use social listening, algorithm insights and SMART goals to plan social media activity
Develop a social media strategy with audience personas, positioning and a consistent brand voice
Create content, campaigns, communities and influencer partnerships across suitable platforms
Plan, budget, run and A/B test paid social advertising campaigns
Measure, report and optimise social media performance and return on investment
Manage social media risk, crises and compliance, and present a Social Media Strategy and Campaign Pitch
Yes. Enrol free and work through Modules 0 to 1 with no card needed. You only pay if you want to finish the full course.
Enrol free, finish Modules 0–1, and unlock the rest only when you are ready. Earn a verifiable certificate and 1,680 VOWR on completion.
Branded PDF reading material for every module to keep and revise from.
Scenario questions with explained answers after every module.
Social Media Strategy and Campaign Pitch
Stated hours and outcomes you can log for professional development.
Pass the Course Test (80%) for a certificate anyone can verify.
Rewards for real milestones, usable towards your next course.
Your journey
Modules 0–1 open the moment you enrol.
Short presented lessons, reading books and worked examples.
VR Practice after each module summary turns theory into action.
Unlock the full course once, then prove it at 80%.
Share a verifiable certificate and earn your VOWR.
A once-off R299 unlock opens every remaining module, the VR practices, the capstone project, the Course Test and your verifiable certificate. Bundle and VOWR discounts are shown at checkout.
About 26 hours of learning — roughly 9 weeks at a few hours a week. It is self-paced, so you can go faster or slower.
No. VR Practice runs in desktop 3D in your browser with a mouse and keyboard. A compatible WebXR headset is optional for the immersive mode.
Your certificate has a unique ID that employers can check on our Verify a certificate page. Courses are CPD-aligned, with stated learning hours and outcomes you can log for professional development; they are not formal qualifications registered on the NQF.
Yes. GoalVow is built mobile-first, and your progress is saved to your account so you can switch between phone and computer.
