Plan, build and optimise marketing across Facebook, Instagram, Messenger and WhatsApp. Set up business assets properly, research real audiences, create format-native content and ads, structure campaigns in Meta Ads Manager with reliable tracking, manage community conversations and social commerce, and measure what actually drives results, all within Meta's policies and South African law. You finish with a complete Meta Campaign Plan and Performance Report.
7
Modules
27
Lessons
7 weeks
Duration
Intermediate
Level
Course outcomes
Set up and secure a business presence across Facebook, Instagram, Messenger and WhatsApp Business
Build audience personas from real insights and translate them into core, custom and lookalike targeting
Plan content pillars and produce format-native creative and copy for feeds, Stories and Reels
Structure, budget and launch Meta Ads Manager campaigns with Pixel, Conversions API and UTM tracking
Manage comments, messages, complaints and social commerce with a documented community playbook
Measure performance with the right metrics, run fair tests and make evidence-based optimisation decisions
Apply Meta's advertising standards and South African consumer, privacy and advertising rules to every campaign
Join a structured pathway with lessons, assessments, and practical learning. Earn a certificate plus 840 VowRewards on completion.
Start first lesson